# Marcel Ruettgers - Strategic Growth Advisor

## About
Marcel Ruettgers is a Strategic Growth Advisor based in Amsterdam, Netherlands. He helps founder-led companies ($1M-$10M revenue) go from putting out fires to knowing exactly what to do next by connecting marketing, sales, and operations into one growth system that works.

## Services
- Growth Diagnostic / Audit: 2-4 week assessment of your growth engine
- Strategy Buildout: Connecting marketing, sales, and ops into a unified system
- Advisory Retainer: Ongoing light-touch strategic guidance
- Fractional Head of Growth: Embedded leadership for growth operations

## Key Pages
- Home: https://marcelruettgers.com/
- Fractional Head of Growth: https://marcelruettgers.com/fractional-head-of-growth
- Growth Systems Essays: https://marcelruettgers.com/blog

## Essays
- What Growth Experiments Are Still Worth Running in 2026?: https://marcelruettgers.com/blog/growth-experiments-2026
- Fractional Head of Growth vs Fractional CMO: https://marcelruettgers.com/blog/fractional-head-of-growth-vs-fractional-cmo
- When to Hire a Head of Growth: https://marcelruettgers.com/blog/when-to-hire-head-of-growth
- Growth Systems Audit: https://marcelruettgers.com/blog/growth-systems-audit

## Expertise
- Growth Strategy and Revenue Operations
- GTM Operations and Pipeline Design
- Marketing-to-Sales Alignment
- Workflow Automation and Process Design
- B2B SaaS Growth Systems

## Contact
- Website: https://marcelruettgers.com
- Email: mr@marcelruettgers.com
- LinkedIn: https://www.linkedin.com/in/marcelruttgers/
- Book a call: https://cal.com/marcelruettgers/30min

## Key Results
- Scaled an AI content platform from hundreds to thousands of customers per month (8x growth in 9 months)
- Former executive at IKEA leading sales operations and growth initiatives
- 20 years of business experience spanning sales ops, growth marketing, and revenue systems